In today’s world, we’re surrounded by thousands of brands. So how do companies make their products or ideas stand out?
Well, they are turning to designers to help them create events, installations and experiences – branded space. At the centre of this work is the idea of storytelling – an activity that has brought people of all cultures together for centuries. Stories can draw people in, capture the imagination, and have the power to surprise and delight.
The examples below explore how storytelling can be used by designers in unexpected ways. These projects create exciting, interactive experiences for visitors to experience different kinds of branded space.
Advisory note: some of Bompas and Parr’s projects explore adult themes.
Tinker: Nestle ‘Nest’ experience
Video: Tinker. Nestlé, the worlds largest food company wanted to create a family experience to celebrate its 150th birthday. The ‘nest’ is an interactive exhibition space and café created by Tinker, a design agency from the Netherlands. ‘Nest’ is a return home to the first Nestlé factory of 1866. It takes you right back to the beginning of Nestlé’s story, but it also address the challenges surrounding food production in the world today and explores the future of nutrition in a playful manner. Watch the film to see how different elements of the design help families to connect with this brand story.
Video: Tinker. ‘The new experience’ is a place designed for people with multiple disabilities. It helps visitors develop a sense of independence. The design encourages them to explore the space using their imagination and all five senses. This very different type of ‘sensory’ experience, also created by design agency Tinker, invites people to paint with their hands or even voice, or go on a journey by car, train or boat. The brand here is the actual experience – created by Tinker and its client, foundation the new experience. Watch the video above to journey through this amazing space.