Predicting the future is a vital tool for big businesses. There’s a science to it but it’s also a highly creative and fascinating area to work in. Robert introduces you to the world of trend forecasting.
Being inquisitive and wondering how and why trends happen could be the start of a career in trend forecasting. Trend forecasters often help big businesses understand what’s going on in the wider world, providing insights and inspiration to companies who need to know that what’s happening on the street today might just work in the shops tomorrow.
What kind of people work in trend forecasting? Trend forecasting agencies work behind the scenes to uncover stories for their clients. To do so they need a wide range of skilled individuals, from designers to journalists, as well as people with a keen sense of culture and an eye for new and exciting things happening. Trend forecasting subjects range from the environment and the economy to society and technology — trends don’t just happen in fashion.
Hard skills needed in this field could include a combination of strong writing, editing, and visual skills. If you’re interested in human behaviour, and enjoy research and the satisfaction of watching trends develop over time, then this is the job for you.
Here are four London-based agencies that cover a range of aspects associated with trend forecasting, from health and money to fashion and colour branding. These examples will introduce you to the range of work that trend forecasters produce and how they communicate their findings and collaborate with brands to shape new ideas, products and concepts. Trend forecasters provide unique insights and intelligence to companies looking to predict and piece together clues from cultures, in order to make something new.