So you’ve been given the brief to create a logo for a streetwear brand? Where do you start?
Shernette gives you some top tips based on a Year 1 BA (Hons) Graphic Branding and Identity group project, illustrated by work from one of her students, Sam Walsh and his collaborators- Misato Ishikawa, Vale De Marchi and Simone Ferraro.
The ‘Fashion brand lookbook’ brief was to create a memorable brand, logo design and brand manifesto ahead of the launch of a new fictional sports brand collection. Students had to complete this brief within the timelines of an average design cycle leading up to their brand’s launch via a beautifully art directed lookbook.
Here are some tips that I gave them and will help you when considering how to develop a logo identity:
Shernette has produced two other articles for us that will really help you to respond to a branding brief. Check out ‘Video Picks: Memorable Brands’ and ‘How/To: Make a mood board’ for extra tips and insights. You’ll see some of Sam Walsh’s work featured here too. You’ll recognise it from the layout and fonts used to present ideas. Find the articles in the related posts below.