Video Picks: Campbell Addy- Redefining black masculinity

Dazed have featured photographer Campbell Addy 11 times since he graduated last summer.

From FKA Twigs to Alberta Ferretti, Urban Outfitters to Getty Images the list of clients and people rooting for Campbell is pretty outstanding.


But Addy’s work doesn’t begin and end with photography. During the final year of his Fashion Communication and Promotion degree he set up Nii Agency, (a modeling agency dedicated to representing people of colour) and Nii Journal, (an arts, culture and fashion journal). In March, Vogue described Addy as the ‘Creative Guru Changing the Way Fashion Thinks About Diversity.’ He’s making some real changes in the fashion industry from both sides of the camera.


Film: Directed by Campbell Addy, Cinematography by Pabo Di Prima. Nii models have their own stories and talents beyond the agency. 'Where You Gone Run To?' – In collaboration with Levi’s x Dazed – is a short film featuring models King Owusu (illustrator) and Rohan Ayinde (poet). Read Addy’s description when you watch the video on Vimeo and you’ll see how this short (film) perfectly embodies Campbell’s creative vision for Nii Agency.

Read about the Dazed x Levis collaboration on Dazed Digital

Take a look at Campbell’s website


If you read interviews with Addy, he mentions creatives that have influenced him, including Buffalo Collective and photographers Malick Sidibé or Seydou Keita. You can see how they have inspired his work, but his mark on the fashion world is equally due to the network of collaborators and friends he made during the time he was studying. He’s shaping a new world together with likeminded people. We’re excited to see what comes next.


Find out more about the course Campbell studied:
BA (Hons) Fashion Communication and Promotion