If you’ve ever wondered what a Creative Director actually does, you’re not alone. Bola presents six creatives who are all Creative Directors, but in different ways.
Creative Direction has become very popular term that we’ve grown accustomed to hearing across all areas of the creative industries. It can be mistaken as being a role only reserved for the creative overseer of a fashion label – Olivier Rousteing as the Creative Director for Balmain for example. However, there are a wide variety of positions within the arts and design world that qualify as creative direction. The responsibilities tend to include leading the communication, interactive, and concept design elements of a project that is collaborative in nature. The following six examples of creative directors are a mixture of recent UAL alumni and professionals who work in various fields – ranging from styling, PR and photography through to graphic design, creative consultancy and film production.
Credit: 'A New Beginning: The Intro' by Sunday School, an agency produced by Josef Adamu.
Josef Adamu pushes the conventions of photography within his work by experimenting heavily with colour, landscapes and texture. Adamu creates art through story-telling, both fiction and non-fiction, through collaboration. He is also the Creative Director and producer of 'Sunday School', a photographic agency that enables clients to express their projects through photography and moving image. Adamu's work as an illustrator has also been featured in book 'Jabir in America'.