Interested in developing creative business ideas to solve modern day issues and dilemmas?
Then design management might just be the subject for you. Robert gives us an introduction.
Design management focuses on the processes and strategies behind the worlds of business, innovation and design and the cultures that surround them. Learning about design management and cultures is especially important right now, as we increasingly look towards technological innovation, and design that is socially engaged, in order to make the world a better place for everyone.
Creativity isn’t just about making art and designing products, it’s an approach that can be tuned into business. Strategy (e.g. the planning and execution of a business idea) is the scaffolding that supports an outcome. Students that apply to join a design management course learn a lot about the cultures that surround a wide number of businesses, from fashion to architecture, graphic design to sustainability, banking and finance.
Students undertake creative practice, learning the craft of design principles and how to apply them while they make use of the amazing print and digital facilities at universities to assist them in communicating the strategy and research that surround their ideas. Their communication of final ideas will often introduce you to the ‘artefacts’ (the design you can see) ‘behaviours’ (the way we communicate and understand the world around us) and ‘concepts’ (the reason why we’re creating something and the mission we’re on).
“Graduates from a design management course might want to set up their own business or work with well-known brands or design firms with job titles like: strategist, production manager, trend analyst and of course, design manager.”
Take a look at some of our recent graduates to see the range of issues our students have focused on in order to create culturally aware proposals fit for today’s world.
Marta De Prisco: The regeneration of listed buildings
Credit: Introductory video for ‘Urban Rewilding’, Marta De Prisco in partnership with Zachary MacPherson. ‘Urban Rewilding’ explores the role of listed buildings in the urban regeneration of south-east London. Marta collaborated with Southwark Council Planning Policy Team, architecture practice Harper Downie Ltd and a landscaper to look at the possibilities of converting a former gas holder structure into something that would benefit the local community. Because the gas holder was a listed building there were few opportunities for the site, however, Marta found the ideal solution in an urban garden, introduced in the video above.