What Is: Fashion Communication? no.1

Hywel Davies and Honor Cooper-Hedges

Insights Tutor and Student Editor

Hywel and Honor introduce some of the groundbreaking practitioners from Fashion Communication’s alumni.

With the explosion of new media over the last ten-years, the fashion industry has been democratised. Opportunities in fashion are no longer primarily focused on the role of designer – the fashion industry requires quality content in the form of words and images. From photographers, stylists, art directors, fashion-show producers, film-makers and public relations experts, to bloggers and social networkers, on-line marketers, ‘traditional’ writers, journalists, curators, commentators and theorists, Fashion Communication aims to nurture innovative, informed, responsible promoters, writers, communicators and observers, central to the industry’s future.

Ibrahim Kamara

Credit: ‘Johannesburg’ by Ib kamara and Kristin Lee Moolan.

Ibrahim Kamara is a Sierra Leone-born, London-based Stylist and Art Director. For his graduate project entitled ‘2026’, which was exhibited in Somerset House’s ‘Utopian Voices Here and Now’, Ibrahim collaborated with photographer Kristin Lee Moolman, to document black masculinity and sartorial procedures in South African shantytowns. ‘2026’ established Ibrahim’s hands on approach as a stylist and image-maker with street casted male models dressed in costume jewellery, men’s formalwear and repurposed football shirts. Ibrahim Kamara has since worked with brands like Grace Wales Bonner, Stella McCartney and Kenzo; and recently worked with musician Sampha for his short film ‘Process’.

Follow Ibrahim on Instagram

Campbell Addy

Credit: ‘Agape’ by Campbell Addy.

British-Ghanaian photographer Campbell Addy is best known for his creative network ‘Nii Journal’; A publication with stylised, politically charged editorials, thought provoking literature and topical journalism, encouraging discussion and education around race, mental health and sexuality. In conjunction to ‘Nii Journal’ Campbell launched ‘Nii Agency’, a model casting agency representing diversity and embracing unconventional beauty as it’s central philosophies. Campbell has worked with Getty Images, producing portraits to diversify stock imagery, provided cover images for the ‘Creative Review’ and most recently shot the promotional images for Selfridges ‘Music Matters’ campaign.

See more on Campbell’s website

Larry B

Credit: Larry B, ‘Hit It Right’ via Youtube.

South-London’s very own Larry B is established as a DJ, musician and performer. With strong roots in London’s social scene, Larry B debuted his cut-up R&B remixes of songs by The Spice Girls, Usher and Alicia Keys in 2010 at 90’s revival night ‘Work It’ in East London. Larry B also co-run’s club night PDA.  As well as playing on stages internationally Larry has modelled for Ashish and was an early muse for Grace Wales Bonner. Larry B regularly appears on radio station NTS and has most recently released an EP titled ‘5 Sad Songs’.

Hear more sounds from Larry: website

Alice Neale

Credit: Image by Alice Neal.

Alice Neale is a British photographer, stylist and filmmaker. Alice’s photographs have been featured in numerous publications including Dazed, 1Granary, and the cover of Mushpit. Her feminine and poetic imagery have earned her photography assignments with Marques Almeida, and a commissioned film for Claire Barrow’s Autumn/ Winter 2016 collection. Most recently, Alice has worked closely with Fijian designer Ren Li Su, styling and shooting her Autumn/ Winter 2017 lookbook.

See more of Alice work: search ‘Alice Neale’ on Webber Represents

Alexandra Gordienko

Credit: Marfa Journal.

Russian-born Alexandra Gordienko is best known for starting photographic arts and culture publication ‘Marfa Journal’, which began as Gordienko’s graduate project, initially inspired by a road trip Alexandra took to Marfa, Texas. Whilst studying, Alexandra experimented with photography and styling, in addition to graphic design, PR and art direction which contributed to the creation of a publication which is now in its seventh issue. Whilst expanding ‘Marfa Journal’ Alexandra also worked as a creative consultant for Kanye West’s fashion line ‘YEEZY’.

Check out current and past issues on the Marfa Journal website

Kay Barron

Credit: @kayabarron.

Writer Kay Barron founded her own publication ‘Rag’ as a graduate project which earned her a job as a staff writer at ‘The Face’. Kay then went on to work with magazines such as ‘Vogue’ and ‘Acne Paper’. along with newspapers including, ‘The Independent’, ‘The Financial Times’ and ‘The Observer’. In 2008, Kay worked as the fashion editor of ‘Grazia’, then was appointed as fashion features editor for ‘Harpers Bazaar’ in 2012, and is currently the Fashion Features director at ‘PORTER’ Magazine.

Reba Maybury

Credit: @rebamaybury.

Reba Maybury began at Dalston-based tattoo parlour ‘Sang Bleu’ writing for them editing their in-house magazine of the same name. In 2015, Reba began a zine entitled ‘Radical People’ documenting the lives of unorthodox figures who keep subcultures alive and discussing what it means to be radical. Since ‘Radical People’, Reba has founded her own print company ‘Wet Satin Press’, producing zines and publications which explore sexuality, gender and politics, informed by the people Reba interacts with and her own work. Reba also works as a freelance research consultant, has appeared on SHOWstudio panels, and was featured in i-D’s Spring/ Summer 2017 ‘Creativity Issue’ shot by Tim Walker.

Browse Reba’s work on SHOWstudio

Eager for more? Find inspiration on Pinterest:

‘What Is: Fashion Communication?’ pinboard

Find out more about the course that our featured grads studied:

BA (Hons) Fashion Communication

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