Tech- orientated with an innovative fashion aesthetic; fashion sportswear is a desired niche subject area to study or work in.
Kiren caught up with Fashion Sportwear Course Leader Thomas Eliot and three graduating students to give us the lowdown on this influential subject area.
“‘Sports-luxe’ as a fashion trend is dead,” was Thomas’ opening line when we caught up about the future of fashion sportswear. He added: “Going forward, sportswear will inform the luxury fashion markets technical and innovative process” Thomas believes.
“Making for a purpose and designing wearable and performance-led pieces is going to be really important to the industry, as is the transparency of the fashion line (e.g. who made my clothes?)”
Fashion Sportswear encourages students to engage with both futuristic technical skills and relevant fashion design. Focused on designing clothing for specialist activities and sports lifestyle, it is gaining a reputation for being an exciting, evolving course for the fashion design and fashtech worlds.
Let’s meet some of our recent graduating students to hear more about their approach to fashion sportswear inspiration and research:
EVER found fashion sportswear challenging and unique and felt that it pushed boundaries by encouraging a combination of research into movement, sculpture and function. Working outside the limits and offering gender-neutral designs was really important to EVER. On the course, designs didn’t have to be directed to specific genders.
Since graduating EVER has worked as an international freelance designer, developing collections and technical designs. EVER also works on independent concepts, inspired by identity, creating garments for musicians and performers.
Agata comes from a sporty family, her dad was a professional Olympic wrestler. Agata also trained and competed herself as a wrestler during childhood/teenage years, later on working in fashion styling – so when she decided to study design, fashion sportswear seemed like a perfect match.
After graduating Agata was offered a womenswear design position at Rapha (cycling brand) in London.
Zoe’s final collection was a technical sportswear range for men, specialising in recovery wear for professional athletes.
Zoe now works as an assistant designer at Puma in Germany.
Follow Zoe on Instagram
Looking for more inspiration?
Find out about the course that EVER, Agata and Zoe studied: